COMPARATIVE ANALYSIS OF GRAPE PRODUCTION AND PLACEMENT ON THE TERRITORY OF BOSNIA AND HERZEGOVINA

Abstract

The grapevine is an old plant culture, so in many parts of the world there is a centuries-old tradition of its cultivation. Grape production is developed in all parts of the world where there are favorable natural conditions for it. The unique production and market space of the former Yugoslavia was torn into seven parts by very well known war events. Numerous examples of breaking down of political barriers with economically motivated motives are known from history. That is why it is important to consider the representation of production areas in viticulture and grape production in Bosnia and Herzegovina. Scientific work in Herzegovinian viticulture began about forty years ago but it was focused on wine grape varieties. Significantly less attention was paid to table grapes in terms of its hybrid selection and the formation of new varieties (products). Grape varieties that are just being introduced into viticultural production through the process of introduction or selection and breeding within their own scientific research work have the character of new products. The elements of a marketing system are product, distribution, price and promotion. These are elements that are within the controlled variables of the marketing system. Product, price, promotion and distribution are factors that are under the complete control of the business entity. Therefore, the success of marketing-oriented entities will depend, above all, on the ability to use marketing factors. The product occupies a central place in the concept of the marketing mix. Other elements of the marketing mix are interconnected by a product that makes them coherent. Adequate attention has not been paid to packaging, labeling and design as external-formal features of table grapes. If wine production is to be improved, attention will have to be paid to these characteristics as well. The experiences from those countries where marketing has already found a place in viticulture are valuable. In viticulture and agricultural production in general, the term "new product" has a specific meaning. It consists of a new variety but also from the existing varieties cultivated on new production sites. From the marketing aspect, any new production in viticulture, regardless of the participation of the previous assortment, can be considered in the true sense of the new. The soil and climatic factors that determine it do not represent a static but a dynamic category, since they are subject to constant change.